SocialPacific

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SocialPacific

11:00am PDT

Opening Reception

Thursday March 30, 2023 11:00am - 12:45pm PDT
Theatre 4

12:45pm PDT

Welcome Remarks

Thursday March 30, 2023 12:45pm - 1:00pm PDT
Theatre 4

1:00pm PDT

What's Working in Social Media Marketing Today

Get insight on what is marketing research and why it's a critical component of building effective strategy? How to use marketing research across different digital marketing channels? Data-backed examples of strategies and tactics from leading brands that are moving the needle today.

Speakers

Charlie Grinnell

CEO, RightMetric

Charlie Grinnell is a Co-Founder of RightMetric, a digital agency on a mission to help businesses strategically survey their industry's digital landscape, then conquer it.The journey for Grinnell began in film / video production with stints at Alterna Films, Voleurz, Poor Boyz Productions... Read More →

Thursday March 30, 2023 1:00pm - 1:45pm PDT
Theatre 1

1:45pm PDT

Being Together Is Different: Planning for the Metaverse

The metaverse isn't here yet, so how do you plan for it? This presentation shows marketers how to think about products, people, performance and protection in the metaverse and how to bring their brands there to meet customers new and old.

Speakers

Scott King

Digital Strategist, nmbrd Digital

Scott King has worked in digital marketing for 20 years. He prefers brands that others would find dull.Scott thinks the future is always closer than you think.

Thursday March 30, 2023 1:45pm - 2:30pm PDT
Theatre 1

2:30pm PDT

Break: Sponsored by Phillips

Thursday March 30, 2023 2:30pm - 2:45pm PDT
Theatre 1

2:45pm PDT

From Discovery to Decision: How Pinterest Helps You Reach the Customers You Care About—All in a More Positive Place Online

On Pinterest, people feel safe to explore new ideas and try new things. They’re looking for inspiration—and they’re looking for you. Join Marisa Robshaw, Agency & Activation Lead, for a deep dive on how you can take advantage of Pinterest’s trends, insights and essential resources, to help your audience go from inspiration to realization.

Speakers

Marisa Robshaw

Agency & Activation Lead, Canada, Pinterest, Pinterest

A visionary leader with over 15 years experience in marketing and sales. She's led teams through transformational digital offerings in the shopper marketing space, working across Canada's top and emerging CPG and mass retail brands.

Thursday March 30, 2023 2:45pm - 3:30pm PDT
Theatre 1

3:30pm PDT

The SMS Masterclass: Everything You Need to Know about SMS Marketing

With ios14 and rapidly declining ways to track attribution, SMS marketing has been leading the way with Marketers as a way to drive engagement, sales and grow their first-party database. Find out why this communication channel is blowing social media out of the water, and how to get started on a strategy today.

Speakers

Alicia Taggio

Director, Customer Success, Tradable Bits

With over a decade of experience working in the digital marketing space, Alicia now helps some of the biggest brands in sports, music and entertainment create award winning marketing strategies that focus on first party data growth and authentic fan engagement.

Thursday March 30, 2023 3:30pm - 4:30pm PDT
Theatre 1

4:30pm PDT

After Party

Thursday March 30, 2023 4:30pm - 7:00pm PDT
Ballyhoo

8:45am PDT

Welcome Remarks

Friday March 31, 2023 8:45am - 9:00am PDT
Theatre 4

9:00am PDT

Search Beyond the Search: Want to Understand the Meaning Behind Your Audience’s Search Queries?

Speakers

Ronnie Malewski

Managing Director, Neil Patel Digital Canada

Ronnie Malewski is the Managing Director of Neil Patel Digital leading their expansion into Canada and ushering in a new agency model, focused on driving meaningful business growth for their clients. He has more than 17 years of experience in digital marketing. In that time, he’s... Read More →

Friday March 31, 2023 9:00am - 9:30am PDT
Theatre 4

9:40am PDT

Algos 101- Understanding Social Networking Algorithms

Do you wonder why you see posts from last week on your feed? Why your photos now only get 5 likes but your quick videos get 50? Why hashtags might not be working like they used to? Get some basic insights on how social media networks use algorithms, how you can use those to your advantage, and how you can still sound like a human while appeasing this mathematical set of rules that dictate how data behaves.

Speakers

Rebeca Bollwitt

CEO and Publisher, Sixty4media & Miss604.com

Rebecca built her first website in 1997 and she has been writing about life in BC since 2004 on the award-winning blog Miss604.com. With 25 years of digital publishing experience, she has co-authored and edited five books on the subject, and is the CEO of her own agency which helps... Read More →

Friday March 31, 2023 9:40am - 10:15am PDT
Theatre 5

9:40am PDT

Leveraging Micro Influencers at Scale to Drive ROAS Online and In Store.

Tap into the Creator Economy to drive awareness, build trust, and ultimately convert more customers as you build community. We'll highlight different strategies, go through trade secrets, and provide actionable insights with tangible materials to all who attend.

Speakers

Vinod Varma

CEO, creator.co

Vinod is the Founder and CEO of Creator.co, a top ranked Influencer Marketing platform; Contributor for Entrepreneur Magazine; and was responsible for launching many wearables in Canada such as Fitbit, the Apple Iwatch, Garmin forerunner, Samsung Gear, and more - growing the category... Read More →

Friday March 31, 2023 9:40am - 10:15am PDT
Theatre 4

10:15am PDT

Break

Friday March 31, 2023 10:15am - 10:30am PDT
TBA

10:30am PDT

Robots Will Not Replace Us: How To Save Time and Supercharge Your Creativity with AI

AI is disrupting the creative industry. But what if AI can make us better creatives—instead of replacing us? In this session, we’ll talk about how we’re leveraging AI tools like ChatGPT to remove friction in our creative process, save time and enhance our team’s creativity.

Speakers

Tyler Butler

Managing Partner, Adverb Communications

Tyler Butler is an award-winning digital strategist with over a decade of experience. Creativity defines Tyler’s work, whether he’s hosting an improv show on a bank’s Instagram account, delivering a rainbow unicorn pool floatie to a social media conference, or addressing student... Read More →

Adam Rozenhart

Managing Partner, Adverb Communications

Adam Rozenhart is a communications strategist with over 15 years of experience in marketing and communications strategy, planning and execution. He runs his own digital agency with his partner Tyler, and would love to chat with you about it over beers.

Friday March 31, 2023 10:30am - 11:15am PDT
Theatre 4

10:30am PDT

TikTok Works: The Impact on Your Brand and the Media Landscape

We will dive into the world of TikTok and the impact it is having on both brand performance and the media mix. Learn from an expert as we explore and discover the strategies that top brands are using to build their advertisements on TikTok.

Speakers

Zack Grossman

Head of Industry, TikTok

Zack Grossman is a seasoned marketing and business leader. He started his career at Johnson & Johnson and later helped build and sell a cannabis business in Canada. He currently serves as the Head of Industry at TikTok, overseeing the Consumer Packaged Goods, Beauty, and Pharmaceutical... Read More →

Friday March 31, 2023 10:30am - 11:15am PDT
Theatre 5

11:15am PDT

Social for All: Accessibility on Your Favourite Platforms

Accessibility is an essential consideration for our websites and digital products, so why not extend it to our feeds? Learn how to make social media content accessible to everyone—and the tips, tricks and tools that make it easy.

Speakers

Maddie Alvarez

Senior Content Strategist, Evans Hunt

Maddie is not your average communicator. She's a digital marketing strategist applying user experience research to nationwide social media campaigns. When she's not creating scroll-stopping content, she's learning about how technology changes human behaviour.

Friday March 31, 2023 11:15am - 12:00pm PDT
Theatre 4

11:15am PDT

The ABCDs of YouTube Creative

Creative is the dominant ROI driver across all media platforms. Alanna will be sharing creative guidance for effective Video Ads on YouTube.

Speakers

Alanna Fiedler

Partner Lead, Google

Friday March 31, 2023 11:15am - 12:00pm PDT
Theatre 5

12:00pm PDT

Lunch

Friday March 31, 2023 12:00pm - 1:15pm PDT
TBA

1:15pm PDT

All Weather Marketing: Making Good Investments In Bad Times

A session around marketing through a significant downturn in the economy. How to invest properly and how to develop strategy with a long term lens. Application for all types of marketing but with a B2B spin on it!

Speakers

Sean McConnell

Agency Development Lead, Canada, LinkedIn

Friday March 31, 2023 1:15pm - 2:00pm PDT
Theatre 5

1:15pm PDT

Three Strategies to Crush it with Meta Ads in 2023

In this workshop-esque talk, Attendees will come away with three high-level strategies they can implement immediately with their ads to better their performance in a post iOS14 world.

Speakers

Caley Dimmock

Founder, Dimik Creative Group Inc.

Caley is a business coach, marketing expert, and photographer who believes you're worthy of doing what you love for a living, and earning a great income while doing so.

Friday March 31, 2023 1:15pm - 2:00pm PDT
Theatre 4

2:00pm PDT

Why Search Ads Ain’t Going Anywhere

If you work in digital, you've probably heard everyone go on and on about how Gen Z doesn't use Google, they use Tik Tok or Instagram to search! In this presentation, Ameet will give you X reasons why Google definintely is not dead and why search ads are here to stay.

Speakers

Ameet Khabra

Founder & Owner, Hop Skip Media

Ameet has spent the last decade working for companies of all shapes and sizes, from enterprise to agencies, learning the ropes and developing her own approach to marketing and advertising online. She and her team push to get quick wins and results quickly, and build successes on one... Read More →

Friday March 31, 2023 2:00pm - 2:45pm PDT
Theatre 4

2:00pm PDT

You're Missing Out: LinkedIn Secrets to Driving Leads

LinkedIn may not be as exciting as TikTok, but it can definitely boost your conversion rates, create lasting relationships and bring in new leads. Beverley will show you how Company Pages and Personal Accounts can sky rocket your business, complete with real life examples and actionable tactics to implement immediately.

Speakers

Beverley Theresa

Social Media Strategist, Throwdown Social Media

Beverley Theresa is your unconventional Social Media Consultant and Strategist. Her tell-it-like-it-is personality and vast experience in social media marketing has lead her to work with companies such as the United Nations Association in Canada, Rogers Communications and the Canadian... Read More →

Friday March 31, 2023 2:00pm - 2:45pm PDT
Theatre 5

2:45pm PDT

Break

Friday March 31, 2023 2:45pm - 3:00pm PDT
TBA

3:00pm PDT

Pressure, Microwaves and Satellites - Three things your stories need to land with your audience

Storytelling is one of the most fundamental things we do. Stories hold so much potential connect with your desired audience. In order to do it well, there are three factors you can maximize in order to move your audience.

Speakers

Donna Cheung

Co-Founder, Wakefield Agency

She was a business major. He was an engineer. Together, they decided they wanted to tell stories together. Starting with couples, and then for-profit and not-for-profit organizations, Donna and Nouver have been helping bring their stories to life. Today, with a small team, they are... Read More →

Nouver Cheung

Co-Founder, Wakefield Agency

She was a business major. He was an engineer. Together, they decided they wanted to tell stories together. Starting with couples, and then for-profit and not-for-profit organizations, Donna and Nouver have been helping bring their stories to life. Today, with a small team, they are... Read More →

Friday March 31, 2023 3:00pm - 3:45pm PDT
Theatre 5

3:00pm PDT

Strengthening Brand Affinity: Real People, Real Experiences, Real Impact

During this session, Sandy will discuss how Dexcom Canada celebrates real voices and the real experiences of those living with diabetes – a community of people that Dexcom proudly calls “Warriors” – to help put medical device technology into context. For a target market that is largely misunderstood, being a brand that “gets it” is critical, and authenticity is EVERYTHING. Learn how going above and beyond as a brand makes all the difference in strengthening brand affinity and driving real impact.

Speakers

Sandy Struss

Senior Marketing Manager, Consumer Channel, Dexcom Canada, Co.

Sandy Struss is a seasoned marketing professional with over 20 years’ business experience who has spent the bulk of her career in the medical device space, building brands with raving fans in diabetes. Now as the senior marketing manager for the consumer channel at Dexcom Canada... Read More →

Friday March 31, 2023 3:00pm - 3:45pm PDT
Theatre 4

3:45pm PDT

Closing Remarks

Friday March 31, 2023 3:45pm - 4:00pm PDT
Theatre 5

4:00pm PDT

After Party

Friday March 31, 2023 4:00pm - 6:00pm PDT
Ballyhoo